Centennial College Safety
Centennial College Safety
Context
Centennial College has been promoting its Safety and Security webpage and its college safety app to the students. In order to increase user engagement, our team is assigned to conduct UX research, analyze and provide content strategy that would suits the user needs to feel safe in the campus.
Role
Role
Role
Content Strategist
Team
Team
Team
UX Researchers
Timeline
Timeline
Timeline
4 months
Tools
Tools
Tools
Miro, Canva
Problem
Given scenario
My friend Emily is receiving anonymous, harassing emails, and is becoming afraid to attend classes, not knowing where the emails are coming from.
Given scenario
My friend Emily is receiving anonymous, harassing emails, and is becoming afraid to attend classes, not knowing where the emails are coming from.
harrassed
harrassed
I need help
I need help
Is it safe for me to go to college?
Is it safe for me to go to college?
Who sent these emails?
Who sent these emails?
Emily is scared and feels unsafe to attend college. She does not know where the emails are coming from and does not know how to handle this situation.
Emily is scared and feels unsafe to attend college. She does not know where the emails are coming from and does not know how to handle this situation.
How might we give her the information and content that she needs, so that she can handle this situation?
How might we give her the information and content that she needs, so that she can handle this situation?
harrassed
Who sent these emails?
Is it safe for me to go to college?
I need help
Objectives
To find the right resources for Emily to deal with this situation.
To find the right resources for Emily to deal with this situation.
She wants to stop the harassing behaviour. She wants to feel safe again so she can attend college. She also needs support to properly handle her emotional state.
She wants to stop the harassing behaviour. She wants to feel safe again so she can attend college. She also needs support to properly handle her emotional state.
Research
Content Audit
Content Audit
Content Audit was conducted on the website of Safety and Security and the college safety app. They have most of the content overlapped, but not all information is available on both platforms.
Content Audit was conducted on the website of Safety and Security and the college safety app. They have most of the content overlapped, but not all information is available on both platforms.
Key Findings
Key Findings
User Persona
User Persona
Required Content
To help Emily get through this situation, below is the content she would need:
To help Emily get through this situation, below is the content she would need:
Information on harassment
Information on harassment
Emergency contacts
Emergency contacts
Report the incident
Report the incident
Counselling services
Counselling services
Security and safety support
Security and safety
support
Health and Wellness resources
Health and Wellness
resources
Educational resources
Educational resources
Proposed
Solution
What if: A Human-Centric Guide
What if:
A Human-Centric Guide
We introduce a way to communicate and address personal concerns on harassment to Emily by using a human-centric guide on how to handle this harassing situation.
We introduce a way to communicate and address personal concerns on harassment to Emily by using a human-centric guide on how to handle this harassing situation.
Reflection
Use the right tone with the right content
Use the right tone with the right content
Sometimes, we focus on what content we want to tell, we forget to consider how we want the users to comprehend. It is important to use the right tone, so that we can draw the user’s attention to read the content. By that, we can easily provide clear CTAs for further actions.
Sometimes, we focus on what content we want to tell, we forget to consider how we want the users to comprehend. It is important to use the right tone, so that we can draw the user’s attention to read the content. By that, we can easily provide clear CTAs for further actions.
© 2024 | Weng Man U
© 2024 | Weng Man U