Media Strategy for
Real Estate Broker

Media Strategy for
Real Estate Broker

Context

Our team has given an opportunity to work with a real estate broker Jacklyn De Ciccio. We are tasked to research on her existing online platforms and her competitors, and explore ways to enhance her online presence. By that, it aims to generate an increasing number of new leads for her business.

Role

Role

Role

Content Strategists

Team

Team

Team

Content Strategists

Interactive Designers

Timeline

Timeline

Timeline

7 weeks

Tools

Tools

Tools

Figma, Miro, Canva

Problem

Limited online visibility in digital media platforms

Limited online visibility in digital media platforms

Limited online visibility in digital media platforms

These online platforms include: the website, Instagram, Google Business Profile

These online platforms include: the website, Instagram, Google Business Profile

These online platforms include: the website, Instagram, Google Business Profile

  • Potential loss of business opportunities & leads

  • Target audience may not find services easily

  • Addressing the need for enhanced online presence

  • Vital for reaching potential clients effectively

  • Potential loss of business opportunities & leads

  • Target audience may not find services easily

  • Addressing the need for enhanced online presence

  • Vital for reaching potential clients effectively

  • Potential loss of business opportunities & leads

  • Target audience may not find services easily

  • Addressing the need for enhanced online presence

  • Vital for reaching potential clients effectively

How might we assist Jacklyn to engage with the audience, and reply promptly and effectively based on her busy schedule?

How might we assist Jacklyn to engage with the audience, and reply promptly and effectively based on her busy schedule?

How might we assist Jacklyn to engage with the audience, and reply promptly and effectively based on her busy schedule?

Research

Current State Analysis - Reach out to agent

Current State Analysis - Reach out to agent

Current State Analysis

- Reach out to agent

Instagram:

  • Direct message: Typically takes 1-2 hours to reply

  • Link to website

  • Mobile number in bio.

Website:

  • Contact form: Typically, 48+ hours waiting time or no response

  • Office phone number

  • Email address

  • Online Chat with Agent: Typical response time is 48+ hours, but no reply received

Google Business profile:

  • Mobile number

  • Link to website

  • Address

SWOT Analysis

Proposed

Solution

We introduce a smart real estate assistant for Jacklyn. She works 24/7 so she never misses any messages. She can manages messages and chat with clients, answers real estate questions and arrange appointments on Jacklyn's behalf. This will convert inquiries into sales with personalized assistance.

We introduce a smart real estate assistant for Jacklyn. She works 24/7 so she never misses any messages. She can manages messages and chat with clients, answers real estate questions and arrange appointments on Jacklyn's behalf. This will convert inquiries into sales with personalized assistance.

AI Chatbot

AI Chatbot

Presentation

deck

Presentation

deck

Reflection

Client's expectation vs. our solution

With Jacklyn's goal in mind, we aim to assist her to gain potential leads so that she can grow in her business. Initially, we were tasked to have business analyses on her online tools and her competitors. Not only were we able to point out what she missed, we provided an on-demand solution of using AI Chatbot that assists Jacklyn to handle messages instantly.

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Want to know more?

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© 2024 | Weng Man U

© 2024 | Weng Man U